Group 3- NOKIA

NAMA AHLI KUMPULAN :

1)THAYALAN A/L SATHASIVAM DP0908023

2)KANITHA A/P SELVENDHIRAN DP0309041

3)HARPREET KAUR A/P NARINDAR PAL SINGH DP0309025


HISTORY
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki.Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with 128,445 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 50.7 billion and operating profit of 5.0 billion as of 2008.It is the world's largest manufacturer of mobile telephones: its global device market share was about 38% in Q2 2009, down from 40% in Q2 2008 and up from 37% in Q1 2009.Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet services that enable people to experience music, maps, media, messaging and games. Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipment, solutions and services.The company is also engaged in providing digital map information through its wholly-owned subsidiary Navteq.

Nokia has sites for research and development, manufacture and sales in many countries throughout the world. As of December 2008, Nokia had R&D presence in 16 countries and employed 39,350 people in research and development, representing approximately 31% of the group's total workforce.The Nokia Research Center, founded in 1986, is Nokia's industrial research unit consisting of about 500 researchers, engineers and scientists.It has sites in seven countries: Finland, China, India, Kenya, Switzerland, the United Kingdom and the United States.Besides its research centers, in 2001 Nokia founded (and owns) INdT – Nokia Institute of Technology, a R&D institute located in Brazil.Nokia operates a total of 15 manufacturing facilities located at Espoo, Oulu and Salo, Finland; Manaus, Brazil; Beijing, Dongguan and Suzhou, China; Farnborough, England; Komárom, Hungary; Chennai, India; Reynosa, Mexico; Jucu, Romania and Masan, South Korea.Nokia's Design Department remains in Salo, Finland.

Nokia is a public limited liability company listed on the Helsinki, Frankfurt, and New York stock exchanges.Nokia plays a very large role in the economy of Finland; it is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki) as of 2007, a unique situation for an industrialized country.It is an important employer in Finland and several small companies have grown into large ones as its partners and subcontractors.Nokia increased Finland's GDP by more than 1.5% in 1999 alone. In 2004 Nokia's share of the Finnish GDP was 3.5% and accounted for almost a quarter of Finland's exports in 2003.

Finns have consistently ranked Nokia as both the best Finnish brand and the best employer. The Nokia brand, valued at $34.9 billion, is listed as the fifth most valuable global brand in the Interbrand/BusinessWeek Best Global Brands list of 2009 (first non-US company).It is the number one brand in Asia (as of 2007)and Europe (as of 2008),the 42nd most admirable company worldwide in Fortune's World's Most Admired Companies list of 2009 (third in Network Communications, seventh non-US company),and the world's 85th largest company as measured by revenue in Fortune Global 500 list of 2009, up from 88th the previous year.As of 2009, AMR Research ranks Nokia's global supply chain number six in the world.

First mobile phone
The technologies that preceded modern cellular mobile telephony systems were the various "0G" pre-cellular mobile radio telephony standards. Nokia had been producing commercial and some military mobile radio communications technology since the 1960s, although this part of the company was sold some time before the later company rationalization. Since 1964, Nokia had developed VHF radio simultaneously with Salora Oy. In 1966, Nokia and Salora started developing the ARP standard (which stands for Autoradiopuhelin, or car radio phone in English), a car-based mobile radio telephony system and the first commercially operated public mobile phone network in Finland. It went online in 1971 and offered 100% coverage in 1978.

In 1979, the merger of Nokia and Salora resulted in the establishment of Mobira Oy. Mobira began developing mobile phones for the NMT (Nordic Mobile Telephony) network standard, the first-generation, first fully-automatic cellular phone system that went online in 1981.In 1982, Mobira introduced its first car phone, the Mobira Senator for NMT-450 networks.
The Mobira Cityman 150, Nokia's NMT-900 mobile phone from 1989 (left), compared to the Nokia 1100 from 2003.The Mobira Cityman line was launched in 1987.

Nokia bought Salora Oy in 1984 and now owning 100% of the company, changed the company's telecommunications branch name to Nokia-Mobira Oy. The Mobira Talkman, launched in 1984, was one of the world's first transportable phones. In 1987, Nokia introduced one of the world's first handheld phones, the Mobira Cityman 900 for NMT-900 networks (which, compared to NMT-450, offered a better signal, yet a shorter roam). While the Mobira Senator of 1982 had weighed 9.8 kg (22 lb) and the Talkman just under 5 kg (11 lb), the Mobira Cityman weighed only 800 g (28 oz) with the battery and had a price tag of 24,000 Finnish marks (approximately €4,560).Despite the high price, the first phones were almost snatched from the sales assistants’ hands. Initially, the mobile phone was a "yuppie" product and a status symbol.

Nokia's mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail Gorbachev was pictured using a Mobira Cityman to make a call from Helsinki to his communications minister in Moscow. This led to the phone's nickname of the "Gorba".

In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile phone unit, along with two other employees from the unit, started a notable mobile phone company of their own, Benefon Oy (since renamed to GeoSentric).One year later, Nokia-Mobira Oy became Nokia Mobile Phones.

group 1 - mcd

PETS BAGI PERNIAGAAN MCD

POLITIK.
dasar yang ditentukan dan dikawal oleh kerajaan.kerajaan india dan rakyat india lebih mementingkan penggunaan barangan keluaran sndiri. untuk pemasaran di negara seperti india, mcd akan berhadapan masalah pemasaran yang rumit.

EKONOMI
Merujuk seperti negara2 miskin seperti india,vietnam dan indonesia. ekonomi dalam sesebuah negara mempengaruhi dalam sesuatu perniagaan. bila sesebuah negara tidak atau kurang maju dan mempunyai ekonomi negara yang kurang stabil akan menjejaskan pelabur-pelabur luar utk melabur dalam sesebuah negara. rakyat juga lbh suka berjimat dan makan makanan masak sendiri sahaja.kerana rakyat sentiasa pentingkan setiap sen yang ada di tangan.masalah ini akan mempengaruhi pelan pemasaran seperti mcd.paling sesuai adalah negara2 maju seperti jepun. rakyat jepun mementingkan masa dan sentiasa tidak ada masa untuk memasak dirumah. tambahan pula rakyat jepun mmg suka makanan ringan. mcd merupakan perniagaan paling sesuai di negara seperti jepun

teknologi
indonesia adalah sebuah negara yang blh diberi contoh yang mengalami masalah teknologi.merupakan sebuah Negara berasaskan pertanian dan perladangan.kurang alat2 komunikasi,pengangkutan barangan,intenet,penghantaran dan lain-lain akan memberi kesan buruk dalam perlaksanaan pemasaran.

sosial

negara india merupakan negara 90% rakyatnya beragama hindu. rakyatnya menentang makanan yang berasaskan daging lembu. lembu adalah lambang ketuhanan mereka.secara xlgsg rakyatnya tidak memakan daging lembu. mcd merupakan pengeluar burger daging terbesar akan mengalami kesukaran dalam pernigaannya.

mc donald

McDonald's Corporation (NYSE: MCD) merupakan dunia rantai terbesar Restoran cepat saji hamburger, melayani hampir 47 juta pelanggan setiap hari. [4] Pada suatu masa itu adalah rangkaian Restoran global terbesar, tetapi sejak saat itu telah dikalahkan oleh merek multi Pengendali Yum! (KFC, Taco Bell dan lain-lain) dan sandwic Subway rantai.

Di samping tanda tangan rangkaian Restoran, McDonald's Corporation mengadakan minat minoriti Pret A Manger hingga 2008, dan mempunyai Chipotle Mexican Grill hingga 2006 dan rantai Restoran Boston Market hingga 2007. [5] Syarikat ini juga memperluaskan menu McDonald beberapa dekad terakhir untuk memasukkan makanan alternatif pilihan, seperti salad dan snack bungkusan, untuk memanfaatkan tumbuh minat konsumen dalam kesihatan dan kesejahteraan.

Setiap Restoran McDonald's dikendalikan oleh pemegang waralaba, seorang sekutu, atau syarikat itu sendiri. Korporat 'pendapatan berasal dari sewa, royalti dan kos dibayar oleh pewaralaba, serta penjualan di Restoran yang dikendalikan syarikat. McDonald's pendapatan tumbuh 27% selama tiga tahun yang berakhir pada 2007 menjadi $ 22.8 bilion, dan 9% pertumbuhan pendapatan operasi $ 3,9 bilion. [6]

Terutama McDonald's menjual burger, burger keju, produk ayam, perancis goreng, sarapan item, minuman ringan, milkshake, dan makanan penutup. Dalam menanggapi tren obesitas di negara-negara Barat dan di hadapan keafiatan kritik atas produk-produknya, syarikat telah diubah dengan menu sihat meliputi alternatif sebagai salad, pembungkus dan buah.
Perniagaan bermula pada tahun 1940, dengan Restoran dibuka oleh bersaudara Dick dan Mac McDonald di San Bernardino, California. Pengenalan mereka "Speedee Service System" pada tahun 1948 menetapkan prinsip-prinsip moden Restoran cepat saji. Maskot asli McDonald's adalah seorang pria dengan topi koki di atas kepala berbentuk hamburger yang bernama "Speedee." Speedee akhirnya diganti dengan Ronald McDonald pada tahun 1963.

Pertama membuka Restoran McDonald di Amerika Syarikat, Kanada, Costa Rica, Jepun, Belanda, Jerman, Australia, Perancis, El Salvador dan Sweden dalam rangka bukaan.

Korporat sekarang tarikh pendiriannya untuk pembukaan waralaba Restoran oleh Ray Kroc, di Des Plaines, Illinois pada April 15, 1955 [7], kesembilan Restoran McDonald's secara keseluruhan. Kroc kemudian McDonald bersaudara membeli ekuiti dalam syarikat dan memimpin ekspansi ke seluruh dunia dan menjadi syarikat yang disenaraikan di pasaran saham awam pada tahun 1965. [8] Kroc juga terkenal kerana amalan perniagaan yang agresif, memaksa McDonald bersaudara untuk meninggalkan makanan segera industri. McDonald bersaudara dan feuded Kroc alih perniagaan, seperti yang didokumentasikan di kedua Kroc autobiografi dan di McDonald bersaudara 'jawi. Situs McDonald bersaudara Restoran asli sekarang sebuah monumen. [9]

Dengan ekspansi McDonald's menjadi banyak pasaran antarabangsa, syarikat telah menjadi lambang globalisasi dan penyebaran gaya hidup Amerika. Yang menonjol juga membuat topik yang sering debat awam tentang obesitas, etika syarikat dan tanggung jawab konsumen





4 P's


place of mc donald

McDonald's JJ Kinta City Kinta City Shopping Centre05-5478399
Lot G32, Jalan Teh Lean Swee, Kinta City Shopping Centre, Ipoh Garden, 31400, Ipoh, Perak
Category: Fast Food
Business Info Free Call Feedback 
McDonald's Jalan Gopeng Dt05-3111916
PT 215040, Jalan Raja Dr. Nazrin Shah, Kampung Rapat, 31350, Ipoh, Perak
Category: Fast Food
Business Info Free Call Feedback 
McDonald's Sri Manjung Dt05-6887155
Pt Lot 10414, Jalan Lumut, Taman Samudera, Sri Manjung, 32040, Ipoh, Perak
Category: Fast Food
Business Info Free Call Feedback 
McDonald's Jalan Sultan Azlan Shah Dt05-5464573
Lot 197129, Plot 2, Jalan Medan Ipoh 1a, Medan Ipoh Bistari, 31400, Ipoh, Perak
Category: Fast Food
Business Info Free Call Feedback 
McDonald's Ipoh05-2543288
No. 1.3 & 5, Jalan Mustapha Albakri, 30300, Ipoh, Perak
Category: Fast Food
Business Info Free Call Feedback 
McDonald's Taiping Taiping Jaya Shopping Centre05-8062016
Ground & First Floor, Lot 1512 - 1522, Jalan Panggung Wayang, Taiping Jaya Shopping Centre, 34000, Taiping, Perak
Category: Fast Food
Business Info Free Call Feedback 
McDonald's Teluk Intan Drive-Thru
Lot 5017, Jalan Changkat Jong, 36000, Teluk Intan, Perak
Category: Fast Food

promotion of mc donald

McDonalds Malaysia Ty Teenie Beanie Promotion
In late 2006 McDonalds in Malaysia started a new Ty Teenie Beanie promotion.

There were eight Teenie Beanies to collect starting on November 23rd through December 20th, 2006 with the purchase of each Happy Meal.

In addition to the eight Teenie Beanies, four bigger sized Beanies called My Ty Bears were available with any purchase. View the Official McDonald's Website Ad here!




My TrusTy Bear (Available week 1 - Dec 1 to Dec 7)
My MighTy Bear (Available week 1 - Dec 1 to Dec 7)
My SweeTy Bear (Available week 2 - Dec 8 to Dec 14)
My UniTy Bear (Available week 2 - Dec 8 to Dec 14)

Marilyn shared with us the following photos of her My Ty Bears, and said " They differ from regular beanie bears in some ways. The size is a bit smaller than a regular size beanie as you can see with a contrast between Beary Much & My Trusty. Eyes & nose are sewn black thread. The heart tag is one flat piece like the McDonald teenie beanies. Also the bears have their own special tush tag."

Hang Tag and Tush Tag:













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price of mc donald

* Prices subject to 5% government tax.
* Price differs in East Malaysia, Langkawi, Genting, KLIA & LCC Terminal - KLIA.
* Price subject to change without prior notice.

product of mc donald

See also: McDonald's products (international)
McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. Portugal is the only country with McDonald's restaurants serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia).