nama :siti nor azween binti majneen
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nama: nur zafirah binti ruzaidi
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nama:deebhakaran a/l sabdra chegran
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nama :thamilcelvan a/l arujunan
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NAMA: nur husna binti mohd. jamil
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nama: nur azirah
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starbucks coffeeFOUND
1971 in Seattle’s Pike Place Market. Original name of company was Starbucks Coffee, Tea and Spices, later changed to Starbucks Coffee Company.
THE STARBUCKS STORY
Starbucks Coffee Company was founded in 1971, opening its
first store in Seattle’s Pike Place Market. Starbucks, named after the
first mate in Herman Melville’s Moby Dick, is the world’s leading
retailer, roaster and brand of specialty coffee with millions of
customer visits per week at stores in North America, Europe, Middle
East, Latin America and the Pacific Rim.
FOUND
1971 in Seattle’s Pike Place Market. Original name of company was Starbucks Coffee, Tea and Spices, later changed to Starbucks Coffee Company.
THE STARBUCKS STORY
Starbucks Coffee Company was founded in 1971, opening its
first store in Seattle’s Pike Place Market. Starbucks, named after the
first mate in Herman Melville’s Moby Dick, is the world’s leading
retailer, roaster and brand of specialty coffee with millions of
customer visits per week at stores in North America, Europe, Middle
East, Latin America and the Pacific Rim.
The Italian Inspiration.
When Howard Schultz first joined the company in the early 1980s, Starbucks was already a highly respected local roaster and retailer of whole bean and ground coffees. A business trip to Italy opened Schultz’s eyes to the rich tradition of the espresso beverage. Espresso drinks became an essential element of Schultz’s vision. He purchased Starbucks with the support of local investors in 1987. In addition to well-situated stores, Starbucks sells coffee, tea, food and entertainment products through its specialty operations. Starbucks stores
MISSION STATEMENT
“To establish Starbucks as the premier supplier of the finest coffee in the world while maintaining our uncompromising principles as we grow”
PARTNER (EMPLOYEE) BENEFITS
Eligible full- and part-time partners qualify for comprehensive benefits
package that includes stock option grants through Bean Stock, Starbucks
Company-wide stock option plan, as well as health, medical, dental and vision benefits. In addition, all Starbucks partners have a chance to experience and learn more about our coffees and teas through their “partner markout.” Each week every partner receives, free of charge, one pound of coffee, one box of Tazo tea, or one of several other coffee or tea products.
Starbucks Mission Statement
Provide a great work environment and treat each other with respect and dignity.
Embrace diversity as an essential component in the way they do business.
Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
Develop enthusiastically satisfied customers all of the time.
Contribute positively to our communities and their environment.
Recognize that profitability is essential to their future success.
SWOT Analysis
Strength
Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way they do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success
Cool Blended, Bottled & Delicious Treats
In spring 1995, Frappuccino blended beverage was introduced
to Starbucks line of beverages. In summer 2004, Starbucks premiered
Frappuccino Light blended coffee beverages in response to customer
requests for a lighter blended coffee option with the same delicious
taste. Frappuccino Light blended coffee beverages have 30–40
percent fewer calories than the original Frappuccino blended coffee
beverages. Frappuccino juice blends, made with real fruit juice and
brewed tea, were introduced in summer 2006.
In 1996 the North American Coffee Partnership, a joint venture
between Starbucks and Pepsi-Cola North America, began selling
bottled Starbucks Frappuccino coffee drinks. Six flavors are
available in grocery channels in the U.S. and in select Starbucks
stores. In 2002 Starbucks Double Shot espresso drink joined the
ready-to-drink lineup as part of the joint venture.
In October 1995 Starbucks Coffee and Dreyer’s Grand Ice
Cream formed a joint venture to dish up a super premium line of
coffee ice creams. By July 1996 Starbucks became the No. 1 brand of
coffee ice cream in the U.S. Currently, ice cream lovers can enjoy
seven delectable flavors with favorites such as Java Chip and Coffee
Almond Fudge.
Starbucks EntertStarbucks Entertainment selects the finest in music, books and film to offer Starbucks customers the opportunity to discover quality entertainment in a fun and convenient way as part of their daily coffee routines. Starbucks Entertainment has made a transformative impact on the entertainment industry through its innovative relationships with music labels, publishers and filmmakers; and its breakthrough Starbucks Hear Music™ Coffeehouses in Santa Monica, San Antonio, Miami and Bellevue, Washington. Starbuck Entertainment selections can be purchased at Starbuck stores in select markets worldwide, and online a www.starbucks.com/hearmusic.
Starbucks Entertainment has also teamed with Apple to create a Starbucks Entertainment area on the iTunes store (www.iTunes.com/starbucks) in the U.S., and to offer the exclusive “Now Playing” feature on the iTunes Wi-Fi Music Store at select Starbucks coffeehouses in the U.S., which enables customers to instantly preview, purchase, and download the music playing overhead in the store.
Coffee & More
In addition to quality coffee, Starbucks features a variety of hand-crafted beverages, Tazo teas, Ethos water, pastries and, in some markets, a selection of sandwiches and salads. Starbucks merchandise includes exclusive espresso machines and coffee brewers, unique confections and other coffee- and tea-related items
May be found in urban and suburban areas, as well as many rural communities worldwide. An expanded number of Drive Thru and Off-Highway stores also provide a convenient alternative for our customers. In addition to our company-operated stores, Starbucks works with certain carefully chosen businesses to operate licensed stores in a variety of venues. Since 1991 Starbucks coffee has been available at licensed airport stores and travel plazas operated by HMSHost in the U.S. Licensed and Foodservice stores
Price
The pricing for each cup of coffee or treats that we get in Starbucks are pretty expensive to a normal coffee shop or a café. This is simply because of the particular branding or the name of the outlet which is Starbucks. Not only that it is because of the product that’s been used to produce the coffee’s and treats over there.
Threats
The only threat that Starbucks would be having is against other café outlets such as Coffee Bean, Kopitiam, One Stop Junction, and Dome and so on so forth. To think of it Starbucks has captured customers satisfaction and loyalty well enough that they don’t really pay much attention to the other outlets. But in a way they still do continue with their promotion and well being in keeping their status up.
Branding
Starbucks logo which is the logo is a "twin-tailed siren" (the siren of Greek mythology). The logo has been significantly streamlined over the years. In the first version, which gave the impression of an authentic 16th century European woodcut, the Starbucks siren was topless and had a fully-visible double fish tail. So branding is either the particular company uses something or someone to promote their company. Example, Pepsi uses David Beckham as their branding strategy. Starbucks uses places and luxury hotels or famous places where often affordable customers go to, to promote their outlets.
Example, United Airlines, Horizon Air, Seattle’s Key Arena and Safeco Field, Chicago’s Wrigley Field, University of Washington athletic venues, the Experience Music Project interactive museum, Hyatt Hotels, Barnes & Noble bookstores in the U.S. and Chapters and Indigo bookstores in Canada.
4P’s
Price
According to its brand and the product they use in producing their coffee their pricing is affordable for who can afford it. This is counted as a high class or high end product with a quite reasonable price simply because of the cost that they pay just to produce their product. Customers would pay for their coffee not only because of their product but also the branding. Its classy.
Product
Coffee: More than 30 blends and single-origin coffees.
• Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso
beverages, coffee and non-coffee blended beverages, and Tazo teas.
• Merchandise: Assorted home espresso machines, coffee brewers and grinders, a line of premium chocolate, coffee mugs and coffee accessories, and a variety of gift items.
• Fresh Food: Baked pastries, sandwiches and salads.
Global Consumer Products: Line of bottled Starbucks Frappuccino beverages, Starbucks Discoveries chilled cup coffee (in Japan, Taiwan and Korea), Starbucks Double Shot espresso drinks, Starbucks Iced Coffee,whole bean coffee and Tazo teas at grocery, Starbucks Coffee Liqueursand a line of super premium ice creams.
Brand Portfolio: Starbucks Entertainment, Starbucks Hear Music, Tazo,Ethos water, Seattle’s Best Coffee and Torrefazione Italia Coffee.
Place
Outlets here in Malaysia are well placed. Example, Starbucks in Ipoh Parade, Pudu, Mahkota Parade, Mid Valley and so on so forth. All the Starbucks outlets are at the corner of n entrance to the mall. Why is it place there? Entrance are the in coming and exit of all customers that visits the mall. Every car that passes the mall or even anyone who is walking outside of the mall would notice the particular outlet. It is a very strategic place to open an outlet.
Promotion
Starbucks has done various types of promotion according to the current season to enhance their revenue yearly and also their business. Season such as Christmas, summer or Holidays. They have gift certificates as well, mugs and Starbucks merchandises. They would create or come up with new drinks for their customers to taste and sell it in the same price as the rest of the drinks but for a limited time only until the season ends. Another on going promotion that Starbucks is using to attract their customers is not only the interior of the outlet but also the wireless connection that they have in their outlet. Surf the internet which offer high speed Wireless Internet Access (Wi-Fi) while enjoying your favorite Starbucks coffee, complimentary to its customers.
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